As a wedding photographer West Palm Beach, your number one task remains getting more customers and adding to your conversion rate. The industry is thriving with several players and it is time to build your reputation. However, you need to make sure people know you and task you with the right work. Here are all the ways in which you can improve your visibility and get more people to notice you.
1. The first thing to do to market your business is to be where your clients are. They are at several places, and it has become important for you to be there as well. When you tackle your clients when they are looking for photographer or videographer, chances of conversion increase. That’s why you should be at all these places.
a. Say they are spending their weekend tasting beer or wine or just going around cake shops for the tasting, you should be there
b. If they are planning their menu, make sure you are there as well.
c. Just make a note of all the places they are likely to visit as part of wedding planning, and you would get it right
d. Make sure to be as creative as possible about your plans to market your business as photographer West Palm Beach Florida
2. Instagram is a wonderful place especially for photographers and you should take the chance of being active on this medium. You can call people to follow you, interact with them on this medium and showcase your interesting portfolio for multiple follows. You can go live on this medium so that you can meet more people on this medium and get better clients. Instagram is also the place where people will recommend you on seeing your profile and portfolio. So, keep the space open and active
3. Apart from Instagram, you should be active on other social media profiles too. For example, having a space on Pinterest can guarantee good number of follows. While you are on social media, to promote your business as wedding photographer West Palm Beach, make sure to offer maximum giveaways. You can run interesting contests, giveaway your old camera or something interesting. You can also offer starter discounts. These things catch the eye of the client looking for a photographer.
4. As a wedding photographer it is important for you to be present in the magazines that interest the niche audience. You should ensure that you feature in the top publications and magazines. At the same time, make sure people notice your work. Apart from featuring in the magazines with your work, you can work on articles that can help you get noticed on top blogs. If there is a wedding related blog, make sure to have an article around a hot trend or topic there. It will help improve your visibility as the photographer West Palm Beach Florida
5. Lastly, make sure to connect with vendors who are part of wedding planning and execution. They are likely to get more clients and would help you increase conversions.
